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St. Lawrence Cement announces name change to Holcim (Canada) Inc.
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April 15, 2009 (Toronto, ON) – St. Lawrence Cement formally announced today a change of company name to Holcim (Canada) Inc. and the launch of the Holcim brand in Canada. This is a significant milestone in the company’s history, providing an opportunity to further build a strong, national presence and capitalize on the benefits of being part of the Holcim Group.
“Holcim is a leading global brand in the building materials industry, recognized for long term financial performance and leadership in environment, corporate social responsibility and sustainable construction,” said Paul Ostrander, President and CEO of Holcim (Canada) Inc. at an employee launch event. “This change is an important opportunity to implement a new strategy to build awareness for our brand and what it stands for as well as to align the look and feel of our aggregates, ready-mix concrete and construction businesses with our corporate brand to better demonstrate the strength and scope of our company.”
To reflect greater alignment with the corporate brand, the visual identities of Holcim Canada’s aggregates, ready-mix concrete and construction divisions, which operate under Dufferin brand names in Ontario and Demix brand names in Quebec, have also been refreshed.
Holcim entered the Canadian market in 1953 as St. Lawrence Cement with the commissioning of a cement plant on the St. Lawrence River. Since then, through ongoing capital investment and strategic acquisitions, the company has grown into one of the largest vertically integrated building materials and construction companies in Canada.
Employing approximately 3,500 Canadians and generating annual revenues over $1.3 billion, Holcim (Canada) Inc. is a leading producer and supplier of products and services for the construction industry, serving customers across Canada.
With majority and minority interests in more than 70 countries on all continents, Holcim Group is one of the world's leading suppliers of cement and aggregates as well as further construction activities such as ready-mix concrete and construction services.
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For further information, please contact: Angela Burton, Vice President, Communications and Public Affairs. Tel: 1 (905) 532-3004,E-mail:aburton@holcim.com
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